• My design philosophy is defined by a balance of perception, precision, progress, passion, perspective, and purpose. These six principles are not separate values, but interconnected forces that guide how I approach every project.

Portrait of a young man with black hair, wearing a dark jacket and a white shirt, standing with arms crossed against a white wall, smiling softly.

Being perceptive allows me to look beyond the obvious—reading cultural signals, understanding subtle contexts, and translating them into insights that shape meaningful design. Yet insight without execution is incomplete, which is why I remain precise, ensuring that every decision, from structure to typography, is intentional and exacting.

Design, however, cannot remain static. To be progressive is to move beyond convention, to embrace change, and to explore ideas that push a brand or visual identity into the future. This drive is sustained by being passionate: curiosity and commitment are what keep the process alive, ensuring that creativity is not mechanical but deeply engaged.

Equally important is perspective. I believe design is never absolute; meaning shifts depending on where we stand. By questioning assumptions and reframing angles, I find clarity within complexity and transform ambiguity into possibility. Ultimately, this leads to being purposeful—anchoring every decision in intention, so that the work communicates with coherence and leaves a lasting impact.

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I. BRAND DIRECTION

  • Brand Exploration

  • Brand Voice

  • Brand Persona

  • Brand Messaging

  • Visual Moodboard

II. BRAND IDENTITY

  • Logotype

  • Illustration

  • Typography System

  • Color Palette

  • HQ Mockups

  • Identity Guide

III. BRAND COLLATERAL

  • Social Templates

  • Business Cards

  • Branded Stationery

  • Thank You Cards

  • & other assets

IV. WEB DESIGN

  • Squarespace Platform

  • Shopify Platform

  • Semi Custom Design

  • Responsive Optimization

  • Domain Transfer

  • Basic SEO optimization

V. PACKAGING

  • Custom Box Design

  • Custom Bag Design

  • Label & Sticker Design

  • & other assets design

  • Supplier & Printer Sourcing (China)

VI. PHOTOGRAPHY

  • Studio Lighting

  • Product Shooting

  • Photo edit

  • Product Filming

  • Video edit