This project aims to provide ATGA with a clear visual positioning strategy by analyzing the design styles of competitor brands in the international market.A carefully curated mood board &campaign KV will be created to help the China client perceive the brand’s uniqueness and the freshness of Australian grapes.Brand Catalyser will use this project as a tool to assess design skills,but it will not be used for client work.

Australian

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Table

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Grape

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Australian 〰️ Table 〰️ Grape 〰️

See The Study

  • Competitor Brand Design Analysis and Style Summary

  • ATGA Moodboard

  • ATGA Campaign Key Visual Development

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PurpleMay 2025 Re-brand