Brand Identity & Visual Design
Daisy & Olivia is a boutique fashion brand positioned in the mid-to-high-end market, with a focus on modern womenswear and lifestyle products. The company required a clear and consistent visual identity to strengthen its positioning and appeal to its target audience.
Daisy & Olivia is a passionate micro brand which under JDC Fashion, and published successfully on 2020.
As Visual Designer, I contributed to the development of the brand’s identity and communication framework, ensuring that its design language aligned with commercial objectives and market positioning.
-
Created brand assets including logo concepts, typography, and colour palette to establish a consistent and recognisable identity system.
-
Supported the development of thematic concepts that defined the tone and style of campaigns and marketing materials.Description text goes here
-
Designed packaging, seasonal graphics, and promotional materials for both digital and retail applications.
-
Translated brand values into visual guidelines and storytelling elements to enhance audience recognition and engagement.