ID CANDLE LAB (Infinite Dream Candle Lab) is a niche Chinese fragrance brand specialising in artisanal scented candles. The brand concept draws inspiration from natural elements, translating the essence of diverse environments into unique fragrance blends.

The visual identity was developed to reflect this philosophy, with fire—one of nature’s purest elements—serving as the design foundation. The initials “i” and “d” were combined into an abstract flame symbol, capturing both the intimacy of candlelight and the transformative power of nature.

A palette of deep red and warm orange, drawn from the inner and outer tones of a flame, was established as the core colour system. This identity provided a cohesive visual language for the brand, aligning its aesthetic expression with its mission of blending natural elements into sensory experiences.