R Fintech is a Shanghai-based financial technology company specialising in blockchain applications, digital wallets, and cryptocurrency exchange platforms. As an emerging player in the fintech industry, the company needed a strong and trustworthy visual identity to establish credibility and attract a global audience.
Artistic Adviser & Graphic Designer
As Artistic Adviser and Graphic Designer, I was responsible for shaping the company’s visual communication, from brand identity development to product-related design assets.
This role allowed me to merge creative design thinking with the technical demands of fintech. I gained valuable experience in balancing innovation with credibility—delivering visuals that were modern, secure, and aligned with the expectations of a rapidly evolving industry.
Second (alternative) design
Brand Identity Development: Collaborated with the design team to create the company’s original logo and full visual identity system, ensuring a professional and future-oriented brand image.
Blockchain Token Logos: Designed unique and recognisable logos for blockchain tokens, emphasising clarity, symbolism, and scalability for digital use.
Product Branding: Developed visual assets for the company’s digital wallet and online exchange platform, ensuring consistency with the overarching brand identity.
Strategic Support: Assisted the department director in creating annual online operation plans, aligning visual design with broader business strategies.
