Getting update for the new vision of bicycle parts e-commerce.
CyclingDeal is a Melbourne-based retailer specialising in bicycles, parts, and accessories, with a strong presence in both physical retail and online marketplaces. The company required not only high-volume visual content for e-commerce but also a refreshed identity system to support long-term growth.
Visual Identity Redesign: Development of a new logo and brand identity system, creating a modern and cohesive look applied consistently across digital and print platforms.
PHOTOGRAPHY SHOOTINGS
PHOTOGRAPHY SHOOTINGS
Precision in Detail: Photography with Purpose
High-quality photography is fundamental to how a brand communicates product value. At CyclingDeal, every shoot was executed with precision, from controlled studio lighting to meticulous post-production. Attention to detail—whether in capturing the texture of a frame, the finish of a helmet, or the stitching of apparel—ensured that products were represented with accuracy and consistency across all platforms.
This rigorous approach not only enhanced the clarity and appeal of product listings but also contributed to stronger brand credibility and customer trust, reinforcing the company’s identity in a competitive e-commerce environment.
Custom Icon Set — Cycling Components
As part of CyclingDeal’s brand development, a series of custom icons was designed to represent core cycling components such as handlebars, helmets, pedals, frames, and apparel. Each icon was crafted with a clean and scalable style, ensuring clarity in small applications and strong visual impact when used at larger scales.
These icons served as versatile brand assets, applied across digital platforms, marketing campaigns, packaging, and promotional materials. By introducing a unified iconography system, the brand gained an additional layer of recognition and a more consistent visual language, reinforcing its identity within the cycling community.